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Digital Media, Programmatic and Data Management

Consultant and Project Manager

Author “Programmatic Advertising per Marketing People”

Section 2

Simplifying the complexity of digital marketing and advertising

Expert in media, programmatic advertising, customer journey, ad tech, project management, branding, data analysis and data management.

Master Degree in Marketing and Communication. Experience in Sweden, USA, The Netherlands, now based in Milan, Italy.
Author of the book “Programmatic Advertising per Marketing People“, EPC publisher, IAB Italy approved.

2012-2015 PROGRAMMATIC SELLING

Experience in programmatic advertising for the sell side (online publishers, media owners) online measurement, viewability and ad fraud.

2015 – 2017 PROGRAMMATIC BUYING AND START-UP

Start up and management experience. Skills in programmatic advertising for the buy side (advertisers and media agencies) mobile advertising, CRM, media buying, data management & analysis.

Today CONSULTANT IN MEDIA, PROGRAMMATIC ADVERTISING, DATA MANAGEMENT

Consultant for brands, digital companies and system integrators.
Lecturer in Accademia di Comunicazione, University Bicocca and other prestigious institutions

linkedin_icon Riccardo Guggiola

My latest book and e-book about programmatic advertising in Italian

Il mio nuovo libro sul Programmatic Advertising in Italiano. La guida più completa che puoi trovare!

Programmatic Advertising per Marketing People - Riccardo Guggiola

Abstract (ITA) Programmatic Advertising per Marketing People, di Riccardo Guggiola – ECP Editore.

Il programmatic advertising è un modo di comprare e vendere spazi pubblicitari in maniera automatizzata mediante l’utilizzo di piattaforme in cloud come DSP, SSP e DMP, che processano dati in tempo reale per erogare annunci mirati e rilevanti per gli utenti diminuendo la dispersione di budget. Non occorre essere ingegneri per capire il programmatic, tuttavia è necessario acquisire competenze ben specifiche. Benvenuti nell’era dell’advertising technology, meglio conosciuta come ad tech, dove automatizzazione e ottimizzazione sono le parole chiave.  Vai su Amazon al seguente link per ordinare la tua copia o e-book. 

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