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SERVIZI – IN ITALIANO

 TRAINING E FORMAZIONE

  • DIGITAL ADVERTISING & MARKETING: TUTTI I LIVELLI DI AUDIENCE
    • Definizione obiettivi e KPI
    • Digital transformation
    • Social Media Marketing
    • SEM
    • Digital Strategy
    • Marketing Strategy
    • Advertising Strategy
    • Data Analysis
    • CRM & Customer Journey
    • Chatbot & AI
    • CRO (conversion rate optimization)
    • Marketing Automation
  • TEMI SPECIFICI SUL PAID MEDIA & DIGITAL ADVERTISING: PER BRAND, AGENZIE E PROFESSIONISTI DEL DIGITAL
    • Programmatic advertising e RTB (real time bidding)
    • Automated trading
    • Native advertising
    • Online advertising: display, video, m.site
    • Audience Targeting/Retargeting
    • Mobile advertising in app
    • DMP & Big Data
    • CDP (customer data platform) & dati di prima parte.
    • Measurement and Viewability
    • Ad Fraud Detection
    • Tag Management
    • Integrazione di attivit√† offline con la customer experience online
    • Attribution modeling via device graph ID
    • Connected TV advertising
    • DOOH, digital out of home
  • DIGITAL ADVERTISING CON FOCUS SU EDITORI E MEDIA OWNER
    • Monetizzazione properties
    • Strategia di marketing per editori
    • Yield Management
    • Arbitrage e altri tecniche di monetizzazione avanzata

SERVIZI DI CONSULENZA

Progetti ad hoc per aziende su strategia, marketing automation, advertising software selection (DSP, DMP, SSP, adserver), operations, project management, paid media.

Se ti interessa approfondire in autonomia, ti consiglio il mio libro sul Programmatic: Programmatic Advertising per Marketing People


SERVICES – IN ENGLISH

TRAINING & EDUCATION

  • DIGITAL ADVERTISING & MARKETING: ALL AUDIENCES
    • Definition of objectives and KPIs
    • Digital transformation
    • Social Media Marketing
    • SEM
    • Digital Strategy
    • Marketing Strategy
    • Advertising Strategy
    • Data Analysis
    • CRM & Customer Journey
    • Chatbot & AI
    • CRO (conversion rate optimization)
    • Marketing Automation
  • SPECIFIC TOPICS ABOUT PAID MEDIA & DIGITAL ADVERTISING: FOR BRANDS, AGENCIES AND DIGITAL PROFESSIONALS
    • Programmatic advertising e RTB (real time bidding)
    • Automated trading
    • Native advertising
    • Online advertising: display, video, m.site
    • Audience Targeting/Retargeting
    • Mobile advertising in app
    • DMP & Big Data
    • CDP (customer data platform) & first party data
    • Measurement and Viewability
    • Ad Fraud Detection
    • Tag Management
    • Integration of Offline Activity with the online customer experience
    • Attribution modeling via device graph ID
    • Connected TV advertising
    • DOOH, digital out of home
  • DIGITAL ADVERTISING WITH FOCUS ON PUBLISHERS AND MEDIA OWNERS
    • Monetization of properties
    • Marketing & selling strategy for publishers
    • Yield Management
    • Arbitrage and other advanced monetization techniques.

CONSULTANCY & ADVISORY

Customized projects for companies and brands on strategy, marketing automation, advertising software selection (DSP, DMP, SSP, adserver), operations, project management, paid media.



SOME OF MY CLIENTS

Portfolio Guggiola