ABOUT IN ITALIANO
Founder of GAMS Platform & Senior Manager at Farport Software
Riccardo Guggiola è un imprenditore e consulente informatico esperto di pubblicità guidata dai dati per il media digitale. La sua carriera nell’adtech comincia nel 2012 in Olanda presso Improve Digital per poi ritornare in Italia nel 2015. Fonda Lens Academy, ora IAB Academy e si occupa del percorso di certificazione Programmatic Specialist. L’esperienza in campo dell’educazione e la sua preparazione specialistica portano a ideare un’innovativa piattaforma di education technology chiamata GAMS, Gamification assessment match skills, che permette ai talenti di fare pratica diretta su piattaforme di advertising e marketing e certificare le loro competenze e oggi parte di Farport Software.
Riccardo aiuta le aziende ad approcciarsi alle tecnologie in cloud per la gestione dei dati, e ottimizzare i flussi della pubblicità e processi di marketing, collaborando con il system integrator Fincons Group. Vanta di consulenze svolte per aziende nel settore broadcasting, banking e servizi finanziari e di pagamento, automotive, FMCG, GDO ed eCommerce.
Autore del libro “Programmatic Advertising per Marketing People“, fornisce le giuste competenze per comprendere la digital advertising a professionisti di ogni livello di preparazione.
ABOUT IN ENGLISH
SHORT STORY
Founder of GAMS Platform & Senior Manager at Farport Software
Riccardo Guggiola is an entrepreneur and media expert specialized in data driven advertising, programmatic and data management for marketing.
With an international background in adtech, startups and education he is the founder of GAMS Platform, an ed tech that validates digital marketing skills with gamification, acquired by Farport Software.
Riccardo helps companies to approach human skills and technologies in cloud to manage big data and optimize the digital advertising and marketing flows. His clients vary from the broadcasting, banking, financial services, automotive, FMCG, large-retail and eCommerce sectors.
Author of the book “Programmatic Advertising per Marketing People“, Riccardo teaches digital media and programmatic advertising skills to professionals at any level of seniority, in collaboration with the most important associations of the internet advertising in Italy (UPA, IAB Italia). He is lecturer in many events of the field and teaches Università Cattolica, Politecnico di Milano, 24Ore Business School and Università Bicocca.
LONG STORY
Riccardo Guggiola is an entrepreneur and media expert specialized in data driven advertising, programmatic and data management for marketing.
With an international background in adtech, startups and education, he is the founder of GAMS Platform, a HR tech that validates digital marketing skills with gamification. GAMS Platform has been acquired by Farport Software and today Riccardo is Senior Manager in the company carrying out learning and innovation projects, such as Waynette AI, conversational AI Agent specialized in WhatsApp.
Riccardo helps companies to approach human skills and technologies in cloud to manage big data and optimize the digital advertising and marketing flows.
His clients vary from the broadcasting, banking, financial services, automotive, FMCG, large-retail and eCommerce sectors.
Author of the book “Programmatic Advertising per Marketing People“, Riccardo teaches digital skills to professionals at any level of seniority, in collaboration with the most important associations of the internet advertising in Italy (UPA, IAB Italia).
He is lecturer in many events of the field and teaches Università Cattolica, Politecnico di Milano, 24Ore Business School and Università Bicocca.
PUBLICATIONS
Year |
Issuing Company Name |
Description name |
| 2017 – 2022 | EPC Editore – Intellectual rights Riccardo Guggiola | Book |
| 2021 | Pambianco – Programmatic Advertising ondemand class | Video Course
https://academy.pambianconews.com/master-pambianco-academy/ |
| 2019 | Amazon Power Training – prima edizione | Event host and trainer |
| 2018 | Ninja Academy – Intellectual rights by Riccardo Guggiola | Video Course |
| 2018 | IAB Italia – Intellectual rights sold by Riccardo Guggiola – updated | Author of the certification |
| 2017 | Team System – Intellectual rights by Riccardo Guggiola | Video Course |
PRESS PHOTOS
