ABOUT IN ITALIANO
Riccardo Guggiola è un imprenditore e consulente informatico esperto di pubblicità guidata dai dati per il media digitale. La sua carriera nell’adtech comincia nel 2012 in Olanda presso Improve Digital per poi ritornare in Italia nel 2015. Fonda Lens Academy, ora IAB Academy e si occupa del percorso di certificazione Programmatic Specialist. L’esperienza in campo dell’educazione e la sua preparazione specialistica portano a ideare un’innovativa piattaforma di education technology chiamata GAMS, Global Advertising e Marketing Sandbox, che permette ai talenti di fare pratica diretta su piattaforme di advertising e marketing e certificare le loro competenze.
Riccardo aiuta le aziende ad approcciarsi alle tecnologie in cloud per la gestione dei dati, e ottimizzare i flussi della pubblicità e processi di marketing, collaborando con il system integrator Fincons Group. Vanta di consulenze svolte per aziende nel settore broadcasting, banking e servizi finanziari e di pagamento, automotive, FMCG, GDO ed eCommerce.
Autore del libro “Programmatic Advertising per Marketing People“, fornisce le giuste competenze per comprendere la digital advertising a professionisti di ogni livello di preparazione.
ABOUT IN ENGLISH
SHORT STORY
Founder and CEO of GAMS Platform
Riccardo Guggiola is an entrepreneur and media expert specialized in data driven advertising, programmatic and data management for marketing.
With an international background in adtech, startups and education he is the founder of GAMS Platform, an ed tech that validates digital marketing skills with gamification. Riccardo helps companies to approach human skills and technologies in cloud to manage big data and optimize the digital advertising and marketing flows. His clients vary from the broadcasting, banking, financial services, automotive, FMCG, large-retail and eCommerce sectors.
Author of the book “Programmatic Advertising per Marketing People“, Riccardo teaches digital media and programmatic advertising skills to professionals at any level of seniority, in collaboration with the most important associations of the internet advertising in Italy (UPA, IAB Italia). He is lecturer in many events of the field and teaches Università Cattolica, Politecnico di Milano, 24Ore Business School and Università Bicocca.
LONG STORY
Riccardo Guggiola is an entrepreneur and media consultant specialized in data driven advertising, programmatic and data management for marketing.
With an international background in US and Netherlands in the AdTech field, he founded Lens Academy, a start up for the education in digital advertising and he developed the Programmatic Specialist Certification, validated by IAB Italy.
His experience as a lecturer and in the ad tech brought him in 2018 to innovate the way students gain their hard skills in digital communication, thanks to the creation of the GAMS, Global Advertising And Marketing Sandbox, an ed tech tool that validates talents’ hard skills with the Challenges and collects them into a Profile Scorecard to attach to CVs. Unlike any other video course or quiz, the GAMS is able to validate students’ ability to use a tool in real time.
Today Riccardo is an entrepreneur and consultant and project manager for digital media, marketing technology and ad tech and he collaborates with the System Integrator Fincons Group and important agencies. Riccardo helps companies to approach to technologies in cloud to manage big data and optimize the digital advertising and marketing flows. His clients vary from the broadcasting, banking, financial services, automotive, FMCG, large-retail and eCommerce sectors.
Author of the book “Programmatic Advertising per Marketing People“, Riccardo teaches digital media and programmatic advertising skills to professionals at any level of seniority, in collaboration with the most important associations of the internet advertising in Italy (UPA, IAB Italia). He is lecturer in many events of the field and teaches Università Cattolica, Politecnico di Milano, 24Ore Business School and Università Bicocca.
PUBLICATIONS
Year |
Issuing Company Name |
Description name |
| 2017 – 2022 | EPC Editore – Intellectual rights Riccardo Guggiola | Book |
| 2021 | Pambianco – Programmatic Advertising ondemand class | Video Course
https://academy.pambianconews.com/master-pambianco-academy/ |
| 2019 | Amazon Power Training – prima edizione | Event host and trainer |
| 2018 | Ninja Academy – Intellectual rights by Riccardo Guggiola | Video Course |
| 2018 | IAB Italia – Intellectual rights sold by Riccardo Guggiola – updated | Author of the certification |
| 2017 | Team System – Intellectual rights by Riccardo Guggiola | Video Course |
PRESS PHOTOS
