All relevant updates in the digital advertising
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M&A 2017 ad tech infographic : Today the digital advertising market is mainly technology and strategic moves from players which try to fight the duopoly Google and Facebook. 2017 has been clearly a year of consolidation of business models, and showed many acquisitions, mainly from the US market affecting Europe’s digital landscape. Hereby the infographic which shows some highlights of the 2017 M&A deals, divided per month. Read the news.
The DMP Commoditization: The DMPs are entering the era of commoditization: cloud technology is adopted by more and more companies, prices are lowering, competition is increasing.